driving
advanced mobility
leveraging advanced technologies to create new user value and to enhance your competitiveness.
we‘re providing strategic guidance and innovation to decision makers in the two-wheeler market, to tackle and solve the challenges the industry is facing today.
kucher and lewald help you navigate the complex mixture of electrification, digitalization, IoT, AI and user experiences, crafting solutions that deliver added customer value and that elevate your brand's competitive edge
we are building on more than twenty years of strategic, operational & creative excellence engaging with leading mobility players like bosch ebike systems, bmw, audi, panasonic, bmc, spoke and winora/haibike bejond others.
over the past four years, both, Lutz and Alexander have worked intensively on the topics of vulnerable road users safety and digital value-added services as part of an entrepreneurial commitment to spoke safety, developing the business and establishing spoke safety as a "thought leader".
spoke: connecting the mobility ecosystem
spoke is currently one of the hottest start-ups in the wider mobility ecosystem, with the prospect to make tomorrow’s mobility a safer place. kc is proud to be part of that journey.
the true value add!
innovation in the ebike industry is ultimately about the question how can you further enrich the bike riding experience ...
Panasonic – evolving a hype market
regaining market share in the ebike market by rethinking offering and positioning ...
work_haibike
driving
ePerformance
the Puellos were convinced early on, that eBikes were definitely also meant to be ridden offroad. this vision was the starting point for the development of Haibike‘s revolutionary eQ series and Haibikes rise to market leadership in e-performance ...
"Lutz and Alex have been truly inspirational and helped us rethink and redesign Winora, Haibike and ebikes in general."
Lutz & Alex have succeeded to develop a design language that provided our brand and products a sustainable identity with high recognition, appreciation and timeless relevance. A job well done, gentlemen!
Dipl. Des. Lutz Kucher
strategic designer & game changer in the design & two-wheel industry, lutz has been one of the visionaries of the ebike market, supporting clients such as bosch ebike systems, haibike ...
Dr. Ing. Alexander Lewald
with 30+ years in roles at sap, ptc, kapsch trafficcom, kappa it ventures, and gilde it, alexander is a noted mobility sector thought leader, advising companies like spoke safety and twaice, and partnering with carl zeiss and mckinsey.
services
tackling opportunities
our services are based on the following principles:
– we serve based on experience and competencies
– we love rolling up our sleeves and getting our hands dirty
– we live the obligation to dissent and to promote a valuable idea
– we turn insights into tangible impact and business results
services
01
pain points & short term wins
first things first - operational expertise & a fresh perspective often uncover low hanging fruits
services
02
brand strategy
defining your brands and your market sweet spot
services
03
rethinking value streams
challenging value streams in the bike industry
services
04
product & portfolio innovation
synergizing new technologies, trends & user needs into market opportunities
services
05
strategic alliances
aligning empowering synergies
services
06
brand experiences & design
creating value adding customer and user experiences
kucherconsulting helped sculpt and define numerous verticals that Panasonic could win in, led product innovation leveraging physical assets into a clearly demarcated opportunities, led global teams UI/UX development, including brand design language, and crafted a long-term strategy to identify talent, maintain the continual improvement process allowing Panasonic to scale its digital and software product offerings world-wide.
work_winora
starting
a market
in 2010 Winora introduced a revolutionary product range. revolutionary for two reasons: first, from a marketing strategic and product planning point of view - the range adressed for the first time explicitly the needs of different target groups ...
work_citybug
lifestyling eScooters
in 2014 Citybug had the vision to translate the success formula of eBikes onto their core product – the kick scooter. a great idea, besides that there was no real market yet and eScooters were not even street legal ...
journal_19_01_2024
how to make mobility smarter and cleaner
explore the transformative power of intelligent transport systems (its) in addressing greenhouse gas emissions and promoting sustainable mobility ...
read more
journal_19_10_2023
a connected future
in a more and more connected world, a more and more connected mobility will become a basic requirement. to integrate all means of mobility into the bigger mobility ecosystem is the challenge all mobility players are facing currently - no matter whether we talk scooters, ebikes, motorcycles, cars, transport or ...
read more
a matter of style
work_zeiss
virtual mobility
what would happen, if we‘d merge todays mobility with the possibilities of virtual reality? chances are that you‘d encounter the future of mobility ...
work_mavis
expanding markets
MAVIS is a tactical eBike and the award-winning answer to a market research that identified big potentials amongst price-sensitive as well as design-conscious buyers. It also captures the latest trend, as younger generations are discovering eBikes as a cool and green way to get around town.
get in touch